Samsung Hunts for 'Wow' Moment Article Example | Topics and Well Written Essays - 500 words

Samsung Hunts for 'Wow' Moment - Article Example What probably has them more worried is the failure of Apple to enthrall the consumers with their iPhone 5. Samsung has marketed their products in such a way that has largely been a reason for the hype. Their clever advertising strategies satirized Apple Inc. taking the balls to Samsung’s court and making it a mainstream maker of trendy mobile phones. The new Samsung phone which was to be unveiled on 14th March at the ‘Samsung Unpacked’ event at New York’s Radio City Music Hall. This time is critical to launch a new phone because the smartphone industry is growing at a very fast pace transitioning from the ecstasy of new technology to a more clever and mature stage. The hardware developments are now more evolutionary than revolutionary; people are expecting enormous improvements in hardware and software. The area where Samsung lags behind Apple is software; where Apple has the ability to link its hardware to its own OS, Samsung uses the Android technology like other smartphone manufacturers. So to compensate their weakness in the software department, Samsung has to depend on on new software aspects such as the screen that will scroll up and down with the motion of the users eyes. Samsung introduced new features and are planning to ‘double down on software’ as their executive informed at a technology conference. Other features include one touch sharing between their devices. The question however is whether Samsung will be able to uphold its progress with the market growing so much more competitive and products becoming more and more commoditized. What worries Samsung more is the increase in the chip prices and the fall in sales which will decrease by 35% in 2013 as forecasted by research firm Strategy Analytics. Samsung had been a leading smartphone seller; in 2012 they were on the top sweeping away 30.3% of the world over smartphone